Reach & Proof
Out-of-home has no click-through rate — but it has kilometres, waiting positions and views. And with us it has something no other channel offers an international client: photo proof of every single ad space, delivered to your desk wherever in the world that desk is.
Where your campaign travels
A taxi doesn’t pick its rank at random: it waits where the most people are — and your campaign waits with it.
And in between? Your campaign keeps moving — 150 km a day, every day. For scale: a taxi that waits just one hour a day on Tauentzienstraße, next to the KaDeWe department store, is seen by around 63,000 people a month.
The most common objection
It’s the other way round: the passenger is only the audience inside the taxi. The real audience is standing around it.
Your Door Cover works on pedestrians in the shopping streets, on drivers at the lights and on crowds waiting outside stations and exhibition halls — like a billboard that collects tens of thousands of views a day instead of hanging in one spot. That is why tourism boards like the Jamaica Tourist Board, Visit València and Romania Tourism book with us, alongside brands like Netflix, Condor and KIKO Milano.
You choose the vehicles by district or concentrated inside the S-Bahn ring. A trade-fair campaign focuses on BER, Messe Berlin and the hotel districts; a consumer brand covers City West and Mitte — same channel, two completely different campaigns.
QR codes, vanity URLs and promo codes make taxi advertising as measurable as a digital campaign — especially on the headrest, where your audience has a 20-minute ride to scan.
Our trademark
Your campaign runs 6,000 km away from your office — so “is my advertising really on the road?” is the most legitimate question you can ask. Our answer is a process, not a promise: you see your campaign running without leaving your office.
Our team inspects the wrapped vehicles regularly across the Berlin city area — throughout the entire term of your campaign.
Every ad space is photographed and matched to the vehicle via its taxi licence number — per car, not per campaign average.
You receive the photo proof of your campaign wherever you are — and see for yourself how your brand moves through Berlin.
If a damaged film shows up, it is replaced from our own in-house production — at no extra charge.
In-house production
Printing, cutting, wrapping: everything from one source in Berlin. That makes us fast enough for 2-week trade-fair campaigns — and keeps the quality under our control, the same quality we stand behind with photo proof.
You receive a quote within 24 hours with format recommendation, quantities and price — handled entirely remotely in English, with one contact. And during the term: your photo proof.