Ad format · Taxi interior

Headrest Ads: advertising nobody can scroll past

For around 20 minutes your audience sits right in front of your message – no ad blockers, no skip button, no competing ads in the vehicle.

Enquire about Headrest Ads Combine with Door Cover
Headrest advertising in a Berlin taxi from the passenger's point of view

The format

Berlin's most exclusive ad space is a back seat

Inside a taxi there is no second ad, no feed and no cluttered media environment – just your message at the passenger's eye level.

  • 760 rides per taxi per month – each one with a fresh audience on the back seat.
  • ~20 minutes of dwell time per ride – enough for a QR code, a promo code or your full story.
  • Exclusive placement: no other advertising in the vehicle – your brand has the interior to itself.
  • Motif change every 6 months included on terms of 12 months or more – keep your campaign current.
  • A captive, high-value audience: airport transfers from BER and trade-fair visitors on their way to Messe Berlin – your pitch rides along to the fair, right in front of the decision-makers you came for.
REWE headrest ad with QR code prize draw Spielbank Berlin Academy headrest ad with QR code
Fuechse Berlin headrest ad for the EHF Cup Darna Immobilien headrest ad with QR code

References: REWE, Spielbank Berlin Academy, Fuechse Berlin, Darna Immobilien

As measurable as digital

Add a QR code – and see what your campaign delivers

Headrest advertising is the OOH format with the longest viewing time – ideal for direct response. And you don't have to be in Berlin to know it's working:

  • QR codes lead straight to your landing page, prize draw or shop – scanned by passengers at their leisure.
  • Vanity URLs and promo codes make every booking attributable to the campaign.
  • Photo proof documents the placement of every unit – see your campaign running without leaving your office.

Combo advantage

Up to 50% off when combined with Door Cover

Outside, your brand wins attention across the city; inside, it closes the deal: book together with the Door Cover and the headrest price drops by up to 50 %.


Request a combo quote

20 minutes of attention – bookable now.

Tell us how many taxis and for how long – whether it's a 2-week trade-fair campaign or a year-round presence. Our English-speaking team replies within 24 hours with a concrete quote including in-house production and photo proof, all handled remotely.

Get a quote within 24h Pricing & process